Gravitie Media Profitability & Cost Analysis platform provides advanced analytics and statistical modelling. All this blends together to provide one version of the truth with all your data in real time across all campaigns, flights & geographies ensuring accurate billing.
Gravitie Profit solves the challenge of real time profit and loss reconciliation for media billing using your rules, logic and formulas.
Working and partnering with key media data suppliers, we combine their booking, buying & HR systems with your client lists and overheads.
Gravitie Profit shrinks the workload for CFOs, Financial Controllers & Account Managers in a single system for financial calculations and management providing single source analysis.
Profit splits your specialist booking category – digital, TV or programmatic – and then aggregates the individual booking category, suppliers and client splits.
By calculating each entity independently under a standardized time period, Gravitie Profit solves the problem and ensures a completed picture for all your people on one connected platform.
Based on media bookings
Traditional media revenue is associated with a client. Aggregation of individual transactions by a client per agency per supplier on a defined time period determines key billing amounts. Media rates can then be multiplied by the associated commission rate or adjustments of the organisation.
Based on adjustments & commission rates
Time sheet reconciliation for client codes on a time period. Each individual employees hours for a client can be associated and multiplied by the rate card of the job title. With standardized billing amounts per job title. This is based on creative or account work.
Billed on account & creative
Based on "after the fact" adjustment against target KPI’s. A percentage revenue of the budget for a campaign or client for the defined period. This is an important source of real-time analysis to reduce risk and utilize the effective budget.
We match & reconcile contrasting expenses which eliminates inaccuracy based on the cost estimation and the delay in timesheet reporting.
Salary calculations and additional overhead percentages are also combined which determines an individuals’ hourly cost.
These then provide client and non-client time on a per transaction basis.
Gravitie Profit then manages two expenses; one is consistent and the other is variable.
Such as a tax percentage added onto an individual’s salary to calculate the hourly cost or onto a transaction as the tax amount to be paid.
A commission rate or spot amount to be added dynamically.